Countdown
Onecard/TheCount
“OK, so the client’s name is Countdown and the proposition is Make Every Dollar Count.
Anyone got any ideas about a character we might use?”
“Um, how about Skeletor?”
“You’re fired.”
Fresh
Top and tail of how Countdown’s Fresh comms evolved over the years. We came out of the gate telling the story about Countdown’s relationship with growers all over New Zealand.
Then once that was firmly established and underpinned with 3.4 trillion seasonal and retail campaigns, we waxed a tad more philosophical and emotional with the notion that Every Day’s a Fresh Day.
Lovely cover of Morning Has Broken courtesy of Pete van der Fluit (Liquid Studios) on the instruments and New Zealand-based polka-and-sea-shanty sensation Tom Cunliffe on the throat.
Liquor
Countdown’s Grog Department.
Get as full as a tick for pretty much bugger-all.
Macro
Every product in Woolworths’ in-house brand Macro is the result of a painstaking obsession with getting every detail just right. We brought this to life with their Big On The Little Things campaign