This is the least interesting page on our website.

I can’t even bring myself to ask G to art direct it — he’d just tell me to bugger off. Or have a big tizzy and bugger off himself. So I haven’t even told him about it.
But we digress.
It’s here because the boffins reckon we’re light-on in the SEO phrases department. Wanted us to put in things like:

“The Chiddingfolds is a New Zealand-based creative and strategic consultancy powered by senior creatives and strategists. We help brands develop clear positioning, smart campaigns, and stand-out communications that connect and resonate with target audiences.”

Any arguments that this all comes out in the copy fell on deaf ears. Apparently John Interweb’s spiders are as thick as pigshit, and if you don’t spell it out for them they just don’t find it.
So rather than rewriting the copy and setting it in Belt You Over the Gulliver Sans Charm Bold, we thought we’d bung it in here.

So here goes.

The Chiddingfolds is a New Zealand-based creative and strategic consultancy powered by senior creatives and strategists. We help brands develop clear positioning, smart campaigns, and stand-out communications that connect and resonate with target audiences..

There. Done.
But not really, because in keeping with the notion that you might as well get hung for a sheep as a lamb, we may as well chuck a few more in:

Brand campaigns. Retail campaigns. That’s probably in the copy somewhere, but can’t hurt.
Inefficiency in advertising agencies.
FMCG. FMCG marketing.
Pelicans on Parade. (I just threw that in to give the kids a laugh.)

Agencies dying.

Wouldn’t mind a car project, so how about, er, auto advertising. Car marketing. Renault. Peugeot. Pretty sure I spelled that right. Ford. VW. Hyundai. Vans. The vehicles. Not the shoes. But hey, the shoes as well. Why not?

Clients frustrated with over-servicing.
Clients frustrated with under-servicing.

Wool marketing. Wool advertising. Supermarket advertising.
Fashion. Retail fashion. Mons Royale. Barkers.
Did I say agencies dying?
Client who said he'd like to fire his agency then rehire them just so he could fire them again. True story.
Tourism marketing. Tourism advertising.
CMO. (For the sake of the spiders, that means Chief Marketing Officer.)
Bank advertising. Finance advertising. Binance advertising. Farro Fresh ads.
Dying agencies.

Traditional advertising agency model pretty much f… Settle down, sunshine; we’ve gotten this far without dropping that particular bomb. Let’s finish with a bit of decorum, shall we?