To most in the industry, Paul is better known as Hanko. In fact, the only people who call him Paul are various family members and the odd law enforcement official - the latter tending to opt for the longer-form Paul Edward Hankinson.

After arriving in Australia with the First Fleet, Paul put his hand to a series of humble occupations including chimney sweep, cobbler and pickpocket, the latter preparing him brilliantly for a career in advertising — which for the past three decades he has loved and loathed in equal measure.

He’s held down some fairly meaty positions at someof the most highly regarded agencies on either side of the Tasman (plus a couple of shit ones) and has called New Zealand home since 2007.