Hallensteins

A fresh spot on air every two weeks. 15K budget per spot. A client who pretty much let you do what you wanted.

On the proviso that if it didn't move product he'd remove your spleen with a rusty claw hammer.

Thankfully, that didn’t come to pass.

What did happen, was that over the course of the campaign, young men went from not wanting to be seen dead walking into a Hallensteins store to happily walking down the street carrying one of their bags.

Selling stuff. Keeping one’s spleen. Building brand love with retail ads.

Everyone’s kicked a goal, as they say in The Castle.